acueducto

product design for innovative companies

Design the product before you overinvest in building it. We turn a product idea, legacy workflow, customer portal, or internal tool into a validated, buildable experience.

In a focused sprint, we define the problem, prototype the solution, test it with real users, and prepare the design for development.

Clickable prototypesValidated user flowsFinal UI directionTechnical handoffOptional frontend build
Best for

CTOs, CEOs, product and marketing leaders modernizing software, launching a new digital product, or redesigning an experience users already depend on.

When it fits

when product design is the right service

If the question is “What should we build, how should it work, and will users understand it?”, this is the right engagement.

Launching a new digital product and need to know if the experience makes sense before you build.

Modernizing a legacy platform ERP-connected workflow, customer portal, or ecommerce system.

Creating an internal tool that needs to match real operational behavior.

Redesigning confusing software that users find slow, incomplete, or hard to navigate.

Planning an AI-enabled suite that needs one coherent product language across surfaces.

Preparing a product for development and need the design to be realistic for engineering.

What's included

everything you need to make the decision

A complete path from a fuzzy idea to a validated, buildable product: research, design, and an engineering-aware handoff in one engagement.

  1. product definition

    We clarify the business goal, user context, workflows, constraints, and technical environment, turning a broad ask into a specific, testable product direction.

  2. ux research & validation

    We put the product in front of real users as early as possible: prototype testing for new products, flow and behavior review for existing ones.

  3. interactive prototyping

    Clickable prototypes that show how the product behaves, not just how it looks, whether in Figma or as a frontend prototype when feasibility matters.

  4. ui design

    Once the flow is validated, we refine the interface so complex tasks feel simple. Users know where they are, what to do next, and how to finish.

  5. design systems

    When the product belongs to a larger ecosystem, we define the components, patterns, and interaction rules that help the experience scale.

  6. development-ready handoff

    Documented flows, final screens, prototype behavior, and component guidance. When useful, frontend code ready to connect with your backend.

Interactive prototyping

stakeholders can experience the flow before it gets built

We build clickable prototypes that behave like the real product. Teams and users can click through actual flows, so feedback is about the experience, not a static mockup.

Try it: Click through the portal tabs

app.clientportal.com / dashboard

Dashboard / Overview

Account overview

Live

Open orders

24+12%

This month

$48.2k+8%

Avg. fulfillment

1.4d

Order #4821

Shipped · 3 items

$1,240

Order #4818

Processing · 8 items

$3,980

Invoice INV-209

Due in 5 days

$2,110

The sprint

a sprint scoped around one concrete decision

Each sprint lasts two weeks and is scoped around one concrete decision. Most products are resolved in one or two sprints; larger products can require three or four.

2-week sprint1–2 sprints typical3–4 sprints for complex productsScoped to one decision

Step one

we identify the product question the sprint must answer

It may be about usability, product direction, workflow logic, market validation, stakeholder alignment, or development feasibility. Everything that follows is scoped around answering it.

What you get

you leave with a tested product, not nice screens

The real outcome is a product experience that’s been tested, refined, and prepared for the next investment.

  1. 01A validated product direction
  2. 02Clickable prototype with core flows
  3. 03Final UI direction for the product or feature
  4. 04User feedback integrated into the prototype
  5. 05Development-ready documentation
  6. 06Technical considerations identified during design
  7. 07Optional frontend implementation or handoff

Why it’s different

built to de-risk the decision

01

validates before development

Building too early is expensive. We give your team a way to test assumptions before turning them into months of engineering work.

02

keeps users close to the process

We don't rely only on stakeholder opinions. The prototype is tested with real users, so the work is guided by the people who'll actually use the product.

03

designed with engineering in mind

The process accounts for technical complexity, integrations, budget, and implementation path, which keeps the handoff clean and prevents ideas from becoming expensive problems.

04

UX clarity with strong visual design

The product needs to work, but it also needs to feel credible. We combine usability, business judgment, and high-quality interface design.

Work in practice

product decisions, validated before the build

A look at how product design plays out across ecommerce, AI product suites, and customer portals.

Borgatta · ecommerce

turning a browse-only catalog into a fully shoppable experience

Borgatta, a dental equipment distributor and manufacturer, had a product catalog many visitors already used as a reference. We helped turn that behavior into an ecommerce experience now generating millions in annual revenue.

What we built

a real store

Same catalog, now with a checkout. Browse, click, buy.

Outcome

millions in annual revenue

From a sales channel that didn't exist before.

DeAcero · AI product suite

one coherent ecosystem for a suite of AI products

For DeAcero, we helped conceptualize and design a suite of AI products within one coherent ecosystem, including product structure, interface design, design-system thinking, and development-aware execution.

DeAcero: one coherent ecosystem for a suite of AI products

Process

300% faster product cycles

A shared ecosystem that made every new product faster to define, design, and ship.

Outcome

~1/2 month per product

Down from 6+ months each.

Refaccionaria Arboledas · client portal

a portal redesign validated before a line of code

Arboledas relied on a customer portal that handled a significant share of transactions but had become outdated. We prototyped and validated with real users, then moved into development only once customers confirmed the new experience was clearly better.

Refaccionaria Arboledas: a portal redesign validated before a line of code

How

validated first, then built

Design and prototype before a single line of code.

Signal

real users confirmed the lift

Development started only once customers said yes.

Who it’s for

built for teams making real product decisions

A strong fit when you have

Real complexity and a decision worth de-risking.

  • Mid-market and enterprise teams with real operational complexity
  • Legacy systems, ERP-connected workflows, and internal tools
  • Ecommerce platforms and customer portals
  • Products with multiple stakeholders to align
ManufacturingRetailLogisticsFinanceInsuranceB2B technology

Usually not the right fit

When there's no product decision to validate yet.

  • Early-stage startups looking for a quick mockup
  • Small businesses looking for a basic website
  • Teams without a real product decision to make

It's built for teams that need to make a product decision before spending serious time and budget on development.

In their own words

what product leaders take away

We have found a new growth opportunity. With the work of Acueducto, we are expanding our offer and reaching new customers.

Rodrigo Maldonado, CEO, Rahid

Rodrigo Maldonado CEO, Rahid

I am extremely satisfied; we are increasingly differentiating ourselves from the competition, and I love the excellent work we can do with Acueducto.

Cindy Borgatta, CMO, Borgatta

Cindy Borgatta CMO, Borgatta

No agency has ever understood us like Acueducto does. They are the best studio I've worked with.

David Elizondo, Product Manager, DeAcero

David Elizondo Product Manager, DeAcero

There isn't a single person who hasn't told me that the work we did with Acueducto was truly exceptional and the design sophisticated.

Karla Hernández, CEO, Recupera

Karla Hernández CEO, Recupera

FAQ

questions, answered

The fast version of what teams ask before a discovery call. Anything else: we'll cover it live.

  1. 01

    What is included in Acueducto's Product Design service?

    Usually product definition, UX research, interactive prototyping, UI design, user validation, and development-ready handoff. Depending on the project, it can also include design-system work or frontend implementation.

  2. 02

    How long does a Product Design sprint take?

    A Product Design sprint lasts two weeks. Most products are resolved in one or two sprints, meaning two to four weeks. Larger products with more workflows, stakeholders, or user groups can take three to four sprints.

  3. 03

    Do you test the prototype with real users?

    Yes. User testing is central to the service. The users usually come from your team or customer base, because they understand the workflow, market, and daily friction best.

  4. 04

    Can our internal developers build from your designs?

    Yes. The handoff is prepared for development. We can document the experience, account for technical constraints, prototype close to your stack, or build the frontend if that's useful for your team.

  5. 05

    Is this service only for new products?

    No. Product Design works for new products, existing-product redesigns, legacy modernization, customer portals, internal tools, ecommerce platforms, and AI-enabled product suites.

  6. 06

    Is this UX design or product design?

    It includes UX design, but the scope is broader. Product Design connects user experience, interface design, business goals, product decisions, and implementation feasibility.

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